A car named Canoo

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Source: Canoo Inc.

When it comes to car designs and mobility concepts, the Canoo is certainly one of the most interesting ideas I’ve seen in years. Throwing out many of the traditional ideas and ways in which cars are designed, marketed and managed, Los Angeles based company Canoo Inc., founded in 2017, has come up not only with a different kind of car, but also with a novel way of marketing it, or in this case I should say providing that car to their customers. With the first car scheduled to be available in 2021, it’s early days yet, but there are certainly things worth looking at. Most of those in my own estimation are genuinely positive, others most definitely are not. So let’s get to it.

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